Jollibee digital ads “Crush” and “Regalo ni Lolo” included in top global ad list FeelMore50

A global survey has recognized one of the viral Kwentong Jollibee ads “Crush” and the Christmas digital material “Regalo ni Lolo” as among the world’s most compelling, according to the global ad ranking FeelMore50. The chart, which features TV ads and digital films from all over the world, was prepared by United Kingdom-based research firm System 1 Group and weighed based on an emotional impact review that were based on the responses of more than 50,000 consumers.

Jollibee is the only Philippine brand, and the only one from the quick service restaurant category, to make it to the list.

Out of 702 entries, Kwentong Jollibee’s “Crush” video ranked 44th, while the Christmas video special “Regalo ni Lolo” ranked 47th. Both shorts have been well-received locally, with “Crush” registering 19.6 million views and “Regalo ni Lolo” 8.9 million views on YouTube and Facebook. These videos – like several other made-for-digital materials of Jollibee – have also been featured in the reaction videos of several YouTubers around the world and were positively received for its powerful and engaging storytelling and highly relatable message.

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“Crush” tells the story of a young man who was head-over-heels in love with his schoolmate and chose to express his admiration by leaving anonymous notes posted on her favorite Jollibee Yumburger. The feel-good story is part of the fast-food chain’s phenomenal three-series Kwentong Jollibee campaign released last Valentine’s Day 2017.

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“Regalo ni Lolo”, on the other hand, is a Christmas video special which captures a grandfather’s earnest desire to find the perfect gift for his apo. He eventually stumbles upon Jollibee’s talk and blush doll—a simple gift, that meant the world to his beloved granddaughter.

These two videos by Jollibee also earlier made it to the PH’s leaderboard as one of the top 10 most viewed YouTube ads in the country for the first semester of 2017.

Jollibee Global Brand Chief Marketing Officer and PH Marketing Head Francis Flores says of the recognition, “It is an honor for us at Jollibee, and being the only local brand, to join the world’s most impactful ads at the FeelMore50 charts. With this affirmation, we will be all the more inspired to create resonant and heartwarming stories based on a powerful truth, and further deepen our engagement with our audience by churning out top-notch content consistently.”

Since 2003, the ranking has showcased the power of emotional advertising and recognized the best works in the industry. Topping this year’s list is Mondelēz International’s Belvita Next Stop: Good Mornings, a video released online for the U.K. market.

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Jollibee’s Yumbassadors 2016

#ProudGenYum: Meet Jollibee’s 2016 Yumbassadors

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Young and inspiring Filipino achievers who embody the passion for

‘langhapsarap ng buhay’ and being 100%

 

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Jollibee’s Head of Marketing and Global Chief Marketing Officer Francis E. Flores (seventh from right) and Assistant VP for Marketing Kent Mariano (sixth from right) acknowledges young Filipino achievers who excelled in their respective fields and served as Generation Y’s role models. In photo from left: agricultural entrepreneur Jairus Ferrer; outstanding student and aspiring doctor Christopher Valentin, spoken-word artist Juan Miguel Severo, record-breaking runner  Mea Gey Ninura, international race car driver Marlon Stockinger, world-renowned all-girl pop group performers 4th Impact, social entrepreneur Rachel De Villa, young inventor Angelo Casimiro, and international model Kelsey Merritt.

The country’s number one family fast food chain, Jollibee, has unveiled its newest batch of Yumbassadors—young Filipino achievers who have excelled and continuously trail blaze in their respective fields, serving as role models for today’s Generation Y.

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 World-class performers 4th Impact was joined onstage by everybody’s favorite Jollibee as they danced to their most popular hit covers.

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 Jollibee’s newest breed of Yumbassadors embodies the langhap-sarap lifestyle by giving their 100% on the things that they are most passionate about

The world-class roster is composed of talented artists and reel-and-real life couple James Reid and Nadine Lustre; international model Kelsey Merritt; social entrepreneur Rachel de Villa; young inventor Angelo Casimiro; spoken word artist and performer Juan Miguel Severo; model and agricultural entrepreneur Jairus Ferrer; record-breaking runner Mea Gey Niñura; outstanding student and aspiring doctor Christopher Valentin; international race car driver Marlon Stockinger; and world-renowned all-girl group 4th Impact.

This year’s batch of Yumbassadors are proof of how millennials are – passionate, driven and determined, and always going for the best. This generation, the Gen Y or #ProudGenYum, are impressive individuals and each of them are out to change the world,” shares Jollibee Philippines Head of Marketing and Global Brand Chief Marketing Officer Francis Flores.

Jollibee puts utmost value on excellence and we always strive to recognize those who manifest it,” he said. “Our Yumbassadors were chosen because of their passion for langhap-sarap ng buhay. They do not settle for mediocrity, and welcome challenges as opportunities to grow and become better people. I am confident that their individual journeys and success stories will inspire many young people.

Red alert: Fuel discounts in TOTAL’s V-Day promo

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(Manila, Philippines) — Got anything red in your car? Time to gas up in select TOTAL service stations to avail of discounts on fuel products!

Valentine’s Day will be a red-letter day for TOTAL consumers as the oil and gas giant is giving away discounts for gasoline and diesel on February 14. The one-day promo will run from 12 midnight until 12:59 PM in TOTAL service stations in Newport City, Tambo Paranaque, Greenhills, and NAIA.

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Motorists can get ₱3 off per liter of gasoline and ₱1 off per liter of diesel at these service stations. You just need to drive by with your red car or present any red item inside your car to avail of the discount. All you need to do is drive up to any of these four service stations to enjoy the promo.

TOTAL Philippines is a French company that is the local arm of TOTAL S.A., the leading petroleum company in France. With products imported from France, consumers are guaranteed of quality and excellence. It has established a strong presence in over 130 countries, excelling in various fields from oil exploration to marketing and distribution of petroleum products.

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Recently, it introduced its latest innovative product to the Philippine market. TOTAL Excellium is a fuel product that cleans and protects engines from the first gas-up, promises fuel efficiency, engine protection, and less emissions for consumers.

The Valentine’s Day promo is the company’s way of continuously treating its Filipino consumers for their continued support to the company.

Alaska Football Cup gathered more than 6,000 players nationwide

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(Manila, Philippines) The biggest football tournament in the country was held at the Alabang Country Club after Alaska Milk celebrated two decades of commitment to the world’s most popular sport with the holding of the 20th Alaska Football Cup at the Alabang Country Club last weekend.

Alaska Milk President and CEO Wilfred Uytengsu said it was a privilege to hold the biggest and most successful grassroots-development program in the local football scene even as he recalled the tournament’s modest start.

“In 1996, we had 350 players and 25 teams. Today in our 20th anniversary, we held a three-day event in 26 football fields with 6,150 players in 410 teams. In those 20 years we’ve had 12,159 teams of over 58,000 players play 13,800 games with over 40,000 goals scored. We’ve come a long way,” said Uytengsu.

The Alaska CEO praised the dedication of tournament organizer Tomas Lozano and his role in not only growing the tournament but also in discovering some of the best football players in the country who eventually went on to play in the Azkals national football team.

“Over these 20 years we’ve also had the opportunity to have some really fantastic players participate in the event. We are proud to say that many in the ranks of the Azkals have come through the Alaska Cup including Ali Borromeo, Roel Gener Chieffy Caligdong and Amani Aguinaldo,” said Uytengsu.

Alaska Milk encourages sports engagement, as it instills positive values during the early stages of a child’s life.

“Alaska Football Cup is more than just discovering elite players. It’s about promoting teamwork, commitment and dedication. We hope that as players you will keep those characteristics in mind. It’s a privilege to be here to open the 20th Alaska Cup,” said Uytengsu.

20 years ago, Alaska Milk just wanted something for children that will complement the basketball program and it became bigger and bigger over time. Alaska Football Cup is the country’s biggest football event for young athletes which attracted players of all ages, from as young as six years old. They gathered in one venue to participate in one of the longest-running and most successful grassroots-development programs in the local football scene.

The Alaska Football Cup is the highly anticipated annual football tournament for today’s young athletes with school teams and football clubs from all over the Philippines including Masbate, Baguio, Negros Occidental, Cebu, Davao, Palawan, Legaspi, Laguna, Batangas, Bukidnon, Zambales, Pampanga, Tarlac, Ilocos, Bicol, Romblon, Davao Sur, Compostela Valley, Quezon, Cavite, Albay, Pangasinan, Bacolod, Iloilo, Mindoro and Metro Manila participating.

Football provides an active alternative for children in place of passive activities such as watching television, surfing the Internet, or spending too much time on social media. The National Nutrition Survey of the Food and Nutrition Research Institute (FNRI) reported that health issues are best addressed by adopting an active lifestyle along with healthy diet, and regular drinking of milk, at least twice daily.

Participating in a sport develops the athletic and social skills of participants through healthy competition among the same age group, while it boosts physical and mental development. Furthermore, engaging in sports instills the values of determination, discipline, hardwork, teamwork and sportsmanship.

If you want to become an athlete too, join Alaska’s sports programs – NUTRITION. ACTION. CHAMPION.

For general information about Alaska Milk Corporation visit www.alaskamilk.com. For general information about the 20th Alaska Football Cup visit www.alaskapowercamp.com/football; Like us on Facebook https://www.facebook.com/PlayPH for updates.

SM HyperMarket #BestPinoyStreetFood2015

Pinoy Food is now getting its due attention from the world food scene and our Pinoy street food flare is just as loved.

A celebration of street food

The food fair offered the best of the best when it comes to street food and they were all gathered together at the biggest street food event in the country. 

And on top of it all, everyone was treated to fun games, exciting promos, and must-have freebies arranged by the event’s sponsors; Unilever Food Solutions, Knorr, Nestle All-Purpose Cream, Maggi, Pure Food Crispy Fried Chicken, Tender Juicy Hotdog, Purefoods Chicken Breast Nuggets, Del Monte, Joy, P&G, CDO Sweet Ham, CDO Ulam Burger, Bibbo Hotdog, Funtastyk Young Pork Tocino, CDO Chicken Franks, Sesame Hotdog, Holiday Squid Balls, and Idol Cheesedog. 

An Epic Food Fight

In an epic cook-off by some of the country’s most talented street food cooks, ten of the best street food cooks competed at the grand finals where they were tested, not only by the Kusina Master – Chef Boy Logro but also by a crowd of 100 people composed of students, drivers, shoppers, and other business owners, the ones who eat their dishes every day.

They gave it everything they’ve got, all the techniques, knowledge, and skill to win because only one will get to take home a life changing prize, his/her very own food stall at SM Hypermarket rent-free for a year as well as P100,000 pesos worth of prizes including large food packs, ingredients, cooking equipment, etc. courtesy of SM Hypermarket’s Food Service Center; the home of big packs and big savings; and other hotel, restaurant, and catering needs. 

The top ten contenders for the title of Best Pinoy Street Food 2015 Grand Winner was made up of incredibly talented cooks who surprised everyone with their kitchen handiwork.

Top 10 Finalists

Kennetth Ian Nadela of Bad Boy’s Kitchen – SM Hypermarket FTI
Paul Anthony Garcia of Irma’s Manandal – SM Hypermarket Pasig
Raymond Sombilon of Mangkuk Ilonggo – SM Hypermarket Sucat
Vivian Tiongkiao of Crunch ni Munch – SM Hypermarket Sucat Lopez
Daniel Corbilla of Bibingkit Food House – SM Hypermarket Las Piñas
Maricon Luares of G-Mak Catering – SM Hypermarket Antipolo
Angelica Bonifacio of Inbisito Eatery – SM Hypermarket FTI
John Bryan Castillo of Dad Jim’s Diner – SM Hypermarket Las Piñas
Erlinda B. Franco of Madam’s Eatery – M Hypermarket Cainta
Angelica Libed of Aling Mila’s Food Delivery and Catering – SM Hypermarket Valenzuela

Every contestant had his/her own specialties and cooking secrets that were used to conquer the competition. There were the veterans who have been in the kitchen business for decades, there was a culinary school graduate who proved his kitchen expertise, as well as an entrepreneur with an innovative version of a classic Filipino merienda.

Final Four

Erlinda B. Franco, Angelica Libed, Angelica Bonifacio and Raymond Sombilon 

In the end, Angelica Libed of Aling Mila’s Food Delivery and Catering of SM Hypermarket Valenzuela emerged as the 2015 Best Pinoy Street Food champion at SM Hypermarket Sucat last November 30 and was crowned by Chef Boy Logro himself. 

Angelica Libed came home with 100,000 worth of prizes as well as the promise of opening her very own food stall at SM Hypermarket rent-free for one whole year.


SM Markets: instagram | facebook page

#BestPinoyStreetFood2015  #SMHypermarket

Blue Water Day Spa. Detox As You Lose Weight: Therapeutic Colonic Massage

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As we become more and more exposed to toxins – from the unhealthy food that we eat to the pollution we encounter on our daily commute across the metro, our body becomes heavy because of the buildup of waste, leading to a loss of energy and an uncomfortable disposition.

Detox and regain your energy through Blue Water Day Spa’s Therapeutic Colonic Massage, the newest and most effective detox management treatment used by celebrities like Christian Bautista, Miss Universe 2013 Third Runner-Up Ariella Arida, Ken Alfonso and Wynwyn Marquez.

Combining medical science with Blue Water Day Spa hospitality and relaxation, the Therapeutic Colonic Massage helps gently remove excess toxins from your body, starting with those that have accumulated in your digestive system.

The treatment concentrates on the core (abdominal area), loosening the hardened blockages in your system through massage.  The body then naturally expels these wastes through normal body function.

Enjoy the full-hour treatment, made more relaxing with the use of chamomile oil, in the calming ambience of the Blue Water Day Spa suites. Though the massage on the abdomen itself takes approximately 20 mins, you will enjoy lasting results.

In as little as one session, find relief from common digestive problems such as constipation, bloating, gas, and abdominal pains and cramps. The gentle boost on your digestive tract realigns organs and also helps your body cope better with hard-to-digest food.  Regular, weekly treatments offer long-term benefits that include improved sleep, more defined abdominal muscle tone, and restored energy.

As you detox, the treatment also primes the body to respond better to diet and exercise, helping you lose weight faster and safely. Say goodbye to stubborn love handles, as you welcome a shapelier and more defined figure.

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Christian Bautista, popular singer/actor, an avid fan of the Therapeutic Colonic treatment, shares, “As a performer, my schedules are hectic and always changing, so I have to be in the best shape possible to meet all the demands of my work. The long nights and late meals do take a toll on my body. With the BlueWater Day Spa Therapeutic Colonic Massage, I feel better and have more energy. It’s a gentle detox that serves a dual purpose, because it helps you lose weight, too!

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Ariela Arida, Miss Universe Third Runner Up 2013, visits Bluewater Day Spa whenever she has the time.  She pampers herself with a relaxing and beautifying Collagen Facial Treatment from Bluewater Day Spa to keep her skin looking youthful with that special glow.

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Actress Winwyn Marquez keeps herself physically fit with various exercise regimens.  But when it comes to looking her best, she visits Bluewater Day Spa for her Photo Therapy Flash (IPL) Treatment.  Using  a highly advanced yet safe laser technology, this removes unwanted hair permanently.

Ken

Actor/Singer/Host Ken Alfonso indulges in Bluewater Day Spa’s Revitafirm and Revitashape Treatments.  Using the technology of heat through the RF machine, this treatment tones your face and body and melts away excess cellulites.  It helps Ken achieve those perfect abs.

Jumpstart your journey to a healthier, sexier, and more energetic you with Blue Water Day Spa Therapeutic Colonic Massage.

BlueWater Day Spa

www.bluewaterdayspa.ph

Branches:

Ortigas-Greenhills (Tel No 7278420) | Makati (Tel No 8173126)

Capitol Hills (Tel No 4730455) | Eastwood City (Tel No 9151247)

Tomas Morato (Tel No 4865455) | Cotabato City (Tel No 09228399751)

and Naga City (09177391822).

For franchising information please call 6951820 or 6691634.

Clear your scheds Peps, for the Beyond the Box iPhone 6s Midnight Launch

Are you all ready for Beyond the Box’s iPhone 6s Midnight Launch?

Be the first to experience the iPhone 6s and iPhone 6s Plus and the big changes that come along with Apple’s latest iteration of their most coveted device!

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Line up for the event on November 5, 11:00 pm and get treats from our partners Krispy Kreme, Scout’s Honor, The Beef by Hole in the Wall, and Edsa Beverage Design Group. When the clock strikes midnight on November 6, ardent Apple-holics and tech enthusiasts can finally get their hands on Apple’s best iPhone yet!
Guests who will purchase a unit (or units) at the event will be given store credits worth PhP 1000 so they can deck out their new iPhone 6s and iPhone 6s Plus with the swankiest accessories.